Privacy Policy

Adello is committed to protecting user privacy. We comply with all applicable data protection legislations including the European Data Protection Regulations (GDPR), and take a proactive stance by applying those in all our markets around the world. The following Privacy Policy provides information about Adello, explains who we are, how we collect, share and use information, and how users can exercise their privacy rights. The Privacy Policy applies to information that we collect through our website (“Website”).

What does Adello do?

Adello operates AdCTRL, a transparent and neutral mobile advertising platform which is based on Adello’s artificial intelligence technology and facilitates the creation and execution of mobile advertising campaigns on advertising spaces of numerous publications which are partly represented by intermediaries (eg. Ad Exchanges), and sold by Adello. Adello uses AdCTRL for real-time large-scale data processing. This ensures that advertisers and their intermediaries (eg. media agencies) are enabled to place ads based on predicted interests, affinities and local context, and measure the effectiveness of their campaigns. Our aim is to reduce the number of ads that aren’t beneficial or of interest to users. AdCTRL is not a data provider, nor a media agency nor an ad network. AdCTRL is not built on cookies. The platform is operated in the EU and has been developed with user privacy at the core of its design from day one. It is subject to GDPR and applicable national data protection laws.

What information do we collect and why?

As a general rule, we aim not to collect any information which would put us into the position of being able to identify an individual. We may deviate from this rule only where we have the users consent, where we need the information to provide our contractual obligation to them or where we have a legitimate interest to do so.

Information we are collecting on this website

  • Browser type and version
  • Operating system
  • Referrer URL
  • Adello URL’s that are accessed
  • Date and time of the access
  • IP address (anonymized)
  • Cookies

Collecting this information enables us to better understand the users who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our marketing campaigns and to improve the quality and relevance of our website to our visitors.

We are using the analysis tool Matomo (Piwik) for anonymized analysis of website usage. This is necessary to keep improving our content and usability. The collected data is anonymized (i.e. IP Addresses are masked) and stored in the EU on our own servers and is not shared with any third-party nor sent outside of the EU.

You can select to opt-out on this page and tracking through our tool will be disabled. We respect the “Do-not-Track” setting of your browser.